Radiohjälpen is a public service fundraising organization.
The goal with the design and structure of Radiohjälpens new website was to help the visitors to find information and to be able to donate in an easy way. And also to give it a modern and fresh look.
My role in the team was AD/Visual designer. Because Radiohjälpen didn't have a designsystem at all we could create one from scratch. We took their dark pink, made it more webfriendly and added other secondary colors. We also made a whole custom icon library, new fontstyles and created a design DNA that can be used both on web and print.
A design framework was created to help the developers to keep the website unitary and to simplify further development.